Megan Pettit, public relations and marketing manager for the Woodridge Park District, accepts the first-place award at the Illinois Park and Recreation Association’s conference for design of the Athletic Recreation Center logo (above).
The Woodridge Park District announced last week that it a first-place award in the logo design category during the Illinois Park and Recreation Association’s Agency Showcase Competition.
Park district staff submitted the logo for the Athletic Recreation Center, which is currently under construction at the intersection Janes Avenue and 83rd Street.
Staff accepted the award at the IPRA state conference, which took place Jan. 28-30 at the Hyatt Regency Chicago. More than 40 member organizations from around the state participated in this year’s competition, which recognizes excellence in communications, marketing and design.
The logo design category required entrants to submit one logo created or updated during the 2015 calendar year, along with a description of 150 words or less describing the rationale behind the design.
Par districts were also asked to submit a printout of the logo.
“All entries were judged on four main categories – originality, adaptability, color usage and scalability – and the ARC logo scored very high in all of them,” Pettit said “It was designed to be simple, yet bold and to have the ability to have multiple layout options.”
She added that the colors red and grey were chosen to compliment the interior colors of the facility, while the white “ARC” was positioned in the middle of the graphic to represent the name of the facility and to give dimension to the logo.
For more information on the ARC and to view construction updates, visit www.woodridgeparks.org/project-updates_ARC_updates.htm.