By Laura Katauskas | Bugle Staff
sweditor@buglenewspapers.com
@BolingbrookInfo
For local business WeatherTech, its mission is “American Manufacturing Done Right,” and it appears that motto is working well for them right down to a Super Bowl ad that gained national accolades Sunday.
MacNeil Automotive Products LTD, commonly known as WeatherTech, recently opened its seventh building in Bolingbrook, a 220,000 square foot office distribution warehouse and is touted as one of Bolingbrook’s greatest success stories for the industrial sector with its headquarters and showroom located at 841 Remington Blvd.
MacNeil Automotive, in business since 1989, provides automotive protection and vehicle accessories, most notably car mats. The WeatherTech brand is known internationally and the company has run a Super Bowl ad for the past three years.
“Keeping in lock step with our two previous Super Bowl spots, we decided to complement our Made in America theme by highlighting our most important resource – our employees,” said David MacNeil, founder and CEO of WeatherTech.
He added that as a result they witnessed an immediate increase of 388 percent in traffic to weathertech.com as soon as the spot ran in the second quarter of the game.
According to the company, WeatherTech is continuing on its managed path of growing its brand image by leveraging the viewership of the Super Bowl. In 2014, the company ran its first ad entitled “Can’t Do That,” which explained the challenges of producing products and creating manufacturing jobs in America.
In 2015, the America at Work spot celebrated the fact that the company was able to build a manufacturing base and is marketing its Made in America automotive accessories and shipping them around the globe.
In 2016, expanding on the Made in America theme, the company’s Resources commercial highlights the value of producing its automotive accessories locally and the impact that decision has on its employees. Once again, the spot features all employee talent as well as underscoring its advanced manufacturing facilities that produce quality automotive accessory products in Bolingbrook.
WeatherTech is Bolingbrook’s largest employer and it is the employees that matter–the sole premise of its Super Bowl ad and philosophy for good business. Its tagline– “There’s a huge natural resource right here in America. It’s not the land, water, or power sources – it’s the people. At WeatherTech, we celebrate American workers.”
The ad message hit home with many in social media, newspaper tallies across the states and news anchors were ready to praise the American-made message. The big game ad got a nod of approval from ABC World News for highlighting its employees and the Chicago Tribune gave it a B+, calling attention to its direct advertising.
Check out the ad at https://youtu.be/K9k_—XMOo
WeatherTech automotive accessories can be purchased at its retail store located at 841 Remington Blvd.; ordered online at www.WeatherTech.com, or by calling 1-800-441-6287.